Leon Kids Streetwear is a visual identity concept created for a new generation of independent little trendsetters—where playful character meets authentic street culture. The branding system was designed to feel energetic, expressive, and effortlessly cool while remaining approachable for kids and parents alike.

A complete brand project developed from concept to execution. From the initial idea and brand direction to the visual identity and final implementation, every element was created to build a clear and cohesive brand.